Urban Industry is proud to stock this latest collaboration between the Premium, British made Sweats and T-Shirt brand, Good Measure and the fantastic Greater Goods design project which amplifies up-cycling and sustainability.

With a combined passion for vintage hand illustrated outdoor tees we teamed up withGreater Goodsfor our second collaborative collection of t-shirts and Nalgene bottles.Greater GoodsapproachedOliver Macdonald Oulds to illustrate the collection who's works embodies the organic process of Greater Goods.

The Greater Goods x Good Measure 'Rat' T-Shirt inprinted on our classic M-4 Heavyweightt-shirt. Featuring a heavyweight 220gsm construction and knitted in the UK with a cotton single jersey for superior wearability, comfort and durability. As a perfect finishing touch, the exclusive Greater Goods Lakepainted artworkprint on the chest adds a uniqueadditionto your wardrobe.

"Ollie Macdonald Oulds’ art reflects the hum of everyday life.The artist uses his fluid style to elevate the rhythms of people going about their day to day, including creatives and musicians at work." - Creative Review.

The technical stuff:

• Heavyweight 220gsm tee
• Constructed in a cotton single jersey
• Cotton Knitted in England
• T-Shirt Made in England
• Limited Edition run

Please note:This T-shirt has been garment dyed in England in a small batch process. Colour may fade over time but this should only add to the unique wear of this garment. The T-shirtcomes up smaller than Good Measure's regular sizing so please check out the sizing guide.